مقاله ترجمه شده انتشار ابتکار نسلهای متوالی با دینامیک سیستم – مطالعه تجربی شرکت Nike Golf
Most multi-generation models investigate the monotonously incremental market potential of later generation by expanding applications for the product, besides, neither corporate marketing variables nor the competitive environment is considered. However, a new product introduced is not in a vacuum and the potential is more likely to be dynamic due to other influencing factors. Moreover, they tend to conduct the forecasts through trend extrapolation which normally neglects the extreme cases as outliers. This study constructs an integrated multi-generation diffusion model based on system dynamics, which considers dynamic market potential with a competitive relationship among generations and products. In addition, this study investigates how the price could be included as an explanatory variable. To verify the proposed model, an empirical study, Nike SQ SUMO and Nike SQ SUMO 5000 golf clubs, is investigated, in which their product life cycles just happen to cover the most extreme outlier, the Great Recession in 2008 and 2009. As a result, this model provides better forecasts by capturing the causes of industry dynamics. Accordingly, Nike could have been able to avoid unnecessary capacity expansion in May of 2007, August of 2008 and May of 2009 although there are peak periods, and can prepare more in December of 2007 and 2008 for Christmas holiday
- کد محصول: 1606
- مبلغ بدون تخفیف: 22,400 تومان
- تخفیف: 20 درصد
- مبلغ قابل پرداخت: 17,920 تومان
- تعداد فایل پیوست شده: 2 مورد
- نوع فایلها: Word, Pdf
- تعداد صفحات: 28 صفحه حجم فایلها: 1.26 مگابایت
- تاریخ ایجاد: 1402/08/16 - 11:04:07
- اشتراکگذاری محصول:
- وارد کردن نام، ایمیل و پیام الزامی است. (نشانی ایمیل شما منتشر نخواهد شد)